our team

michelle watson | strategy direction | since may 2018

Michelle Watson is a creative strategist who is extensively experienced in consumer research, foundational brand strategy, and campaign strategy. Michelle is the Owner + Strategist at MW Workshop, providing brand positioning and personality for start-ups. Formerly, Michelle was a Senior Brand Strategist at McGarrah Jessee, leading brands like Shiner Beers, YETI, Whataburger, Outdoor Voices, & Guitar Center. Michelle holds a dual degree in Business Honors and Plan II Honors from The University of Texas at Austin. Outside of work, Michelle enjoys traveling, making jewelry, yoga, reading, and writing. We’re grateful to have Michelle advising and guiding our work.